Wednesday, September 29, 2010

Wayfinding within your Web site

In Your home page is NOT your index; it's your store front, I discussed some of the goals of homepage design and navigation. Today we'll consider how users navigate within the site. As my friend and fellow developer Wayne Smallman correctly surmised—when commenting and following up on that entry, the pages inside your site are like the aisles or departments within a store. Each page needs to be identified so that users know both where they are and where they can go.
Port of Entry: Not everyone uses the front door.

In a real world store, visitors typically enter through one or two main doors then follow the signs or clues to the department they need. But in the online world, they may enter through the front door, crawl in a side window, shimmy down the chimney or teleport in via Google. Each page on your site is a potential entrance. In some cases, you may get less traffic through the front door than through other pages. For example, last month 58% of those who visited http://www.case.edu/visit/ entered through the main page. The other 42% entered the site through one of 44 other pages. Here on the Web Development Blog, visitors entered through 152 different pages—only 8.6% came in through the main page.

To serve these users we need not replicate the experience of the home page, but we can offer wayfinding tools that will help them and other users browse the site.

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